Separates Winners from Losers

Chapter 2 of Information Systems: A Manager's Guide to Harnessing Technology. In my opinion what seperates Winners from Losers is the ability to have sustaniable advantage over your competitor. Example would be FreshDirect-The New York City-based grocery firm. Is a webbased grocery retailor offering a product mix heavy on fresh produce as well as one-click menus and semi-prepared specials meals in four mins. I was blown away by this innovative idea. How amazing technology has come since I was born. Order your grocerys online and have them delivered to your door...Only in New York! I live in a rural area and this blows my mind but yet again I can't even imagine how it could ever work where I live. I see why it is popular for busy people in a large city like New York but for me even though I am busy I don't always mind getting out of the house and going to the store and buying things myself. Keeps a person active and also you run into people who haven't seen in awhile and thats always fun. If I was to put my perspective on winners and losers in this high tech world we live in I guess its all in how you play the game. Sometimes you can go all in and win and sometimes you can go all in and lose big time. Its easy to enter the market but if you can't create a leverage above your competitors then your not going to be able to sustain your advantage. Like FreshDirect, I don't really see any competitors coming too close to competing but then I feel for the mom and pop store that struggle to survive. Technology the wonderful creation that it has become can also be devastation for an entrepreneurs dream who opened a "brick and morter" business because it is hard to compete with internet sales. It is a shame the world has become a "dog eat dog world" because when it comes to business only the strong, innovative, consistent, relentless companies who create a brand that can't be imitated are gonna survive.